My name is Sam Gerard. I'm the founder & CEO of THE ULTIMATE LIFE^®.  I research, create & formulate all of our products.  Unlike what most people assume, these products were not created as a result of my ill health or anything catastrophic.  I created my products because I am an absolute perfectionist, a health fanatic and a dedicated environmentalist . . . I have only one body, and I do NOT intend to mess with it, or take it for granted.

The following is a very brief version of my story & my company's history, based on the questions I get asked all the time.

I'm an Armenian male human who was born & raised in Beirut, Lebanon, destined to pursue my passion: Psychiatry. However, my life changed forever in November of 1975, when my family & I escaped the civil war & came to the US, living in Philadelphia for 3 years (where my uncle lived), then came to our intended destination (warm weather) of Southern California, in 1979.

I became an ethical vegetarian at age 20, due to an epiphany instigated by the lyrics of the song Sheep, from Pink Floyd's album "Animals". At first, I ate dairy & eggs "because they're not being killed", but nine months later I went to a conference where I learned the WHOLE picture, & I immediately became a Vegan, in the TRUE sense of the word, abstaining from ALL animal products in my life, for health, environmental & ethical reasons. But I ate junk food as well (potato chips are vegetables!). About a year later, I decided to live up to my perfectionism, & became a health fanatic.

Soon after that, at age 22, I moved to Santa Barbara, California, to start a (thankfully) successful business, totally unrelated to the health industry. It was at this time that I immersed myself in studying & exploring the human physiology, as well as meticulously researching the nutritional & ecological aspects of the ideal human diet, based upon many large & small scale clinical human studies worldwide, as well as my personal experience, made even more relevant due to my extremely sensitive skin & digestive system.

This led to the following discovery:

The finest sources of nourishment for the human body do NOT come in the form of synthetic pills & powders, cooked or processed foods, or any animal products in ANY form. They do, however, come in the form of RAW &/or properly sprouted, preferably freeze-dried & certified organic PLANT foods, which have their nutrients & enzymes intact, as nature intended.

However, since most of us live in civilization (an unusually stressful environment), & free radicals are the primary cause of aging & diseases, it's also important to supplement with concentrated anti-oxidants, preferably derived from pure plant extracts.

In most cases (healthy individuals under 40), this would eliminate the need for supplementation with vitamins, minerals, anti-oxidants, etc. virtually entirely.

Based on all the information I'd amassed, I started spending 4 hours daily creating & "preparing" my intricate & ultra-healthy meals. However, in spite of my overall well-being reaching a new peak, this got old very fast, & I started researching a more efficient way of nourishing myself without compromising.

I decided to delve into the world of "superfoods", & quickly discovered there was NOTHING sold out there that was made from NOTHING BUT THE BEST (a sad fact that holds true to this day!). Everything had their token 1 or 2 good or even great ingredients . . . with the rest being worthless fillers.

This is when I decided to create a nutritionally & ecologically perfect "meal" for myself, made up of NOTHING but the ULTIMATE ingredients, based on the premise & principle that when it comes to MY mental & physical health, there is NO compromise.

After numerous formulations & evolutions, & enthusiastic loyal users telling everyone they knew about The Ultimate Powder, I decided to rename it & make THE ULTIMATE MEAL^® available to the general public as well, as the original, finest, most potent & most nutritious source of nourishment available anywhere at any price. Period.

By 1983, I was a nutritional consultant, guiding people to make the transition from ANY diet, to a PLANT-based one, usually within a single (albeit long) day, helped & simplified dramatically due to the existence of THE ULTIMATE MEAL^®.

In 1988, I had an opportunity to put my program to the ultimate test in the WORST possible way when I was run over by a truck while crossing the street as a pedestrian on a perfectly beautiful sunny day in Santa Barbara. My left femur was crushed into 3 pieces, one of which stuck out of my leg. I had to learn to walk again. I was told I would have a limp & rheumatoid arthritis, as well as need a cane for the rest of my life. I was 30.

However, with the help of a HEALTHY Vegan diet, THE ULTIMATE MEAL^® (the only product we made in those days), and the newly-added Horsetail herb (which I discovered in my quest to prove all the "experts" wrong), I exceeded every expectation & prognosis by healing completely . . . & at record speed.

I have NO cane, limp or arthritis, and I even happen to be VERY physically active.

By the early nineties, in order to meet the demand for THE ULTIMATE MEAL^® by health care practitioners & health food stores who'd heard about it from their patrons, I stopped consulting regularly, & THE ULTIMATE LIFE^® became the primary focus of my life.

Unlike many businesses & much to the chagrin of many of our clients, THE ULTIMATE LIFE^® is not a public company & probably will never be one, because profit is NOT my primary motivation (a fact reflected by our prices). This is because I do not want our products to be simply better than anybody else's (after all, the 1st evolution of THE ULTIMATE MEAL^®  would surpass ANYTHING available on the market right now), I want them to be THE ABSOLUTE BEST THEY CAN POSSIBLY BE AT ANY GIVEN TIME. This is why our research never stops & ALL our products are constantly evolving, which is the ONLY way to maintain the unusually high standards we have created. THE ULTIMATE LIFE^® was founded upon innovation . . . NOT imitation.

Remember this FACT: Almost ALL products on the market are designed to be sold . . . they only happen to be used. THE ULTIMATE LIFE^® products from day one were designed to be USED . . . they only happen to be sold.

This was NEVER intended to be a business . . . It became one.

Considering the astronomical cost of the ultimate ingredients & state-of-the-art packaging procedures and materials (to preserve optimum freshness), everyone said it couldn't be done with such a small profit margin, but we are still here over two decades later and growing steadily. That's because we have NO reps, brokers or distributors, and we do NOT sponsor celebrities or athletes, nor do we advertise . . . Somebody PAYS for all that!

My goal has always been to keep THE ULTIMATE LIFE^® products affordable enough for absolutely ANYONE in ANY economic category. None of our products should ever be a luxury. This is why THE ULTIMATE LIFE^® is NOT a multi-level company & word-of-mouth is still our primary source of advertising (unheard of in this industry).

We are dedicated to investing in the ULTIMATE ingredients, our literature and extremely informative website.

As for the environment, we use only recyclable packaging & all our photography & printing is done digitally (chemical & animal-free) on 100% POST-CONSUMER recycled paper with soy ink . . . enough said.

The Bottom Line: talk is VERY cheap . . .

Don't believe ANYONE; believe your OWN body.

And if you have ANY questions, ASK.